Writing for audience and purpose: introductions, conclusions and audience-aware revisions

By the end you’ll be able to

• Choose or write an introduction that establishes the exigence and engages the intended audience, rather than opening with a generic statement (2.A)
• Choose or write a conclusion that extends the argument through implications, a call to action or broader significance, rather than restating it (2.A)
• Revise wording, evidence or appeals so that a draft fits a specified audience’s beliefs, values or needs (2.B)