What the exam asks
- Section I (Multiple Choice): Expect short scenarios where you must distinguish closely related group phenomena (such as group polarization vs. groupthink, or social facilitation vs. social loafing) and identify cultural influences (individualism, collectivism, and multiculturalism).
- Section II (AAQ & EBQ): Workplace and group studies frequently appear as summarized articles. On the EBQ, concepts like superordinate goals, diffusion of responsibility, or social traps can earn the second point in parts B(ii) and C(ii) when you apply them correctly to link source evidence to psychological knowledge.
Core ideas
Cultural influences on self and others
Culture shapes our self-concept (how we define ourselves) and how we relate to groups:
- Individualism: Prioritizes personal goals, autonomy, and individual rights over group goals. Identity is defined by personal traits and achievements (“I am creative and independent”). People in individualist cultures are more likely to make dispositional attributions and pursue personal achievement.
- Collectivism: Prioritizes family, work group, or community goals and harmony over personal desires. Identity is defined by relationships and group memberships (“I am a loyal daughter and team member”). Collectivist norms generally reduce social loafing on group tasks.
- Multiculturalism: Recognizing, valuing, and preserving distinct cultural identities within a pluralistic society rather than forcing groups to assimilate into a single majority culture. Navigating multiple cultural identities is linked to greater cognitive flexibility and perspective-taking.
Group decision-making and individual behavior in groups
When people gather, their thoughts and behaviors shift in predictable ways:
| Concept | Trigger / Condition | Result |
|---|---|---|
| Group polarization | Like-minded people discuss an issue they already agree on. | Pre-existing attitudes become more extreme in their original direction. |
| Groupthink | A cohesive group values harmony and consensus over realistic appraisal of options. | Dissent is suppressed, warning signs are ignored, and flawed decisions are made. |
| Diffusion of responsibility | Many people are present or share a task. | Each person feels less personal accountability to act or help. |
| Social loafing | Individuals work on a pooled group task where individual effort is not tracked. | People exert less effort than they would working alone. |
| Deindividuation | High arousal combined with anonymity in a crowd or online. | Loss of self-awareness and self-restraint; increased impulsive or norm-driven behavior. |
| Social facilitation | Performing a task in front of an audience or co-actors (individual performance is visible). | Arousal strengthens the dominant response: easy/well-learned tasks improve, while difficult/new tasks worsen. |